Hola amigo, I'm Martín Cristaldo. 

I grew up in Playa Pascual, a small town in Uruguay. I got my first design job by luck, then taught myself the rest from blogs and daily practice, and 18 years later, I keep designing.

For a while, I jumped between freelance and employee work. I got good at making websites look nice. I didn't know much about making them convert. I fixed that.

Eventually, I found my people: the experts, coaches, founders, creators, authors, podcasters, and speakers whose ideas and work were already ahead of their digital presence. Building for them became the work I love.

Somehow, that path led me from a small country in South America to working with top creators, founders, and even billionaires in the US. It still feels a bit crazy when I say it out loud.

What I learned along the way, and still believe: